Dodo Payments revenue by traffic source

Last updated 28 October 2026. Setup details come from the Dodo Payments setup guide and revenue docs. Need the step-by-step technical guide? Go to /integrations/dodo.

In short#

• Connect: create an API key in Dodo Payments (Developer → API Keys) and paste it in traffic.cx Settings → Revenue. traffic.cx detects test or live mode, creates the webhook and imports the last 90 days.
• Link: pass the visitor's pageview ID (tcx_pvid) in the checkout session's metadata when your server creates it.
• Read: revenue, paying customers, conversion rate and revenue per visitor by channel, source, campaign, landing page, country and device.
• Cost: included on every plan, Free too: one site, 3,000 events a month, no card.

What Dodo Payments sales look like in traffic.cx#

traffic.cx reads one-off payments, subscription payments and refunds. On the Revenue page you compare sources by:

Dodo Payments describes itself as a merchant of record that handles sales tax and VAT (Dodo Payments docs, as of Oct 28, 2026). traffic.cx leaves the tax Dodo Payments collects out of payments. Refunds count what was refunded, tax included, because Dodo Payments doesn't split a refund's tax (Dodo Payments guide).

How a Dodo Payments sale finds its visit#

1. The visit. The traffic.cx tracker records the visit with its source, campaign and landing page.
2. The checkout. When the visitor starts checkout, your page reads trafficcx.pageviewId() (and, in cookie mode, trafficcx.visitorId()) and your server adds them to the checkout session's metadata.
3. The payment. When payment.succeeded arrives, traffic.cx credits the visit using last non-direct (default) or first touch, within a 90-day lookback by default (7 to 365 days).
4. Subscriptions. The first subscription payment starts the subscription; later ones are renewals that keep its credit.
5. Refunds (refund.succeeded) are subtracted on the day they happen, credited to the payment they refund. A refund.failed removes that refund.
6. No link: the payment stays in the totals as Unattributed.

In the default cookieless mode, the pageview ID links a payment to the visit where checkout started; visitor IDs rotate daily and don't connect visits across days. Longer journeys need the optional cookie mode (same browser only) or an earlier payment from the same customer (cookieless vs cookie mode).

Connect Dodo Payments in three steps#

Install and verify the tracker first. You need an owner or admin role in traffic.cx and a Dodo Payments account. Use test mode and a separate traffic.cx test site first.

1. Create an API key. In Dodo Payments, open Developer → API Keys and create a key. The connector needs to read payments and refunds and to list and create webhooks; reading brands is optional and shows your business's name in Settings. In traffic.cx, open Settings → Revenue, choose Connect next to Dodo Payments and paste it. If a permission is missing, the error names it.
2. Pass the visitor's IDs. When your server creates the checkout session, put the validated tcx object in metadata. Use the same environment (test or live) for your key, product and checkout. The setup guide has the code, using the official Dodo Payments TypeScript client (GitHub).
3. Test one payment. Follow the test attribution flow. Confirm the payment's metadata includes the pageview ID, the connection shows test mode, and the payment has the expected source. Try a refund and, for subscriptions, a renewal.

The Dodo Payments details traffic.cx handles#

• Test or live is worked out from the key; your checkout code still has to pick its environment explicitly.
• Missed webhooks: failed deliveries are retried, and an hourly sync is the fallback.
• Signing secret is kept encrypted.

When a payment shows as Unattributed#

• The completed payment's metadata had no pageview ID (empty IDs can't identify a source).
• The tracker was blocked or hadn't loaded when checkout started.
• The buyer returned on a later day or another device in cookieless mode.
• It's a backfilled payment from before you connected.

Pricing#

Sign up with Google or email and start on the Free plan: every feature on one site, no card and no trial clock. Revenue attribution is included on every plan, Free too. A payment received through a provider integration is not a pageview or custom event. See pricing.

See which traffic pays you#

Start free · Dodo Payments setup guide · How revenue attribution works · Pricing

Using another provider? See Stripe, Lemon Squeezy or Polar.