Skip to content
traffic.cx

Explore traffic.cx

Already have an account?Log in

Free tool · runs in your browser

Conversion rate calculator

Work out what share of your visitors convert, and how far you are from the rate you are aiming for.

Unique visitors over the period, such as last month.
Sign-ups, purchases or any goal, over the same period.

Result

Conversion rate
2% 96 of 4,800 visitors converted.
More conversions to reach 3%
48 From the same 4,800 visitors: 144 conversions in total.

How to use the Conversion rate calculator

  1. 01

    Enter the visitors for a period, such as last month.

  2. 02

    Enter the conversions from the same period: sign-ups, purchases or any goal.

  3. 03

    Add a target rate to see how many more conversions the same traffic needs.

How it’s calculated

Conversion rate

Conversion rate = conversions ÷ visitors × 100

Count each converting visitor once, over the same period as the visitors.

Conversions to reach a target

More conversions = ⌈visitors × target ÷ 100⌉ − conversions

The conversions the target rate needs from the same visitors, rounded up to a whole conversion, minus what you already have.

Frequently asked questions

What is a good conversion rate?

It depends on what you count and where the traffic comes from. A free sign-up converts far more often than a paid purchase, and search visitors usually convert differently from social ones. Compare against your own past months and across your sources, not a single industry number.

Should I divide by visitors or by sessions?

Either works if you stay consistent. Visitors (unique people) tell you what share of people converted; sessions or visits tell you how often a visit ends in a conversion. This calculator uses whatever count you enter as "visitors".

Why does the target need whole conversions?

You can't get part of a conversion, so the number needed is rounded up. With 1,000 visitors, a 3.25% target needs 33 conversions, not 32.5.

How do I see conversion rate by traffic source?

An analytics tool with goals can split it for you. traffic.cx shows conversion rate and revenue per visitor for each source and campaign, so you can see which traffic converts, not only which brings the most visits.

  • Free tool

    Revenue per visitor calculator

    Find revenue per visitor overall and by source, with a table that marks the source earning most per visit.

  • Free tool

    UTM builder

    Tag campaign links with source, medium and campaign, with presets for X, Reddit, newsletters and Product Hunt.

  • Free tool

    LTV calculator

    Work out customer lifetime value from ARPU, margin and churn, plus LTV:CAC and payback when you add CAC.