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Revenue per visitor calculator
See what each visitor is worth, overall and for every traffic source, so you can tell valuable traffic from busy traffic.
Result
- Revenue per visitor
- $0.52 $8,190 from 15,700 visitors.
- Revenue per 1,000 visitors
- $521.66
Revenue per visitor by source
Add a row for each traffic source to see which one earns the most per visit.
| Source | Visitors | Revenue | Revenue per visitor | Share of revenue | Remove |
|---|---|---|---|---|---|
| $0.45 | 50.5% | ||||
| $0.30 | 18.7% | ||||
| $1.80 Best | 30.8% | ||||
| Total | 15,700 | $8,190 | $0.52 | 100% |
Newsletter earns the most per visit: $1.80, 3.5× the table’s average.
How to use the Revenue per visitor calculator
- 01
Enter your revenue and visitors for the same period to get your overall revenue per visitor.
- 02
Add a row for each traffic source with its visitors and the revenue it brought in.
- 03
The source with the highest revenue per visitor is marked as the best.
How it’s calculated
Revenue per visitor
RPV = revenue ÷ visitors
Use net revenue (after refunds) and unique visitors over the same period.
Share of revenue
Share = source revenue ÷ total revenue × 100
Each source's part of the table's revenue. The total row's revenue per visitor is the table's revenue divided by its visitors, not an average of the rows.
Frequently asked questions
What is revenue per visitor?
Revenue per visitor (RPV) is the revenue a period brought in, divided by the visitors in that period. It combines conversion rate and order value in one number: what an average visit is worth.
Why compare revenue per visitor by source?
Visitor counts favour big, broad channels. A small source can bring fewer visits but far more revenue per visit, and that is often the channel worth more of your time. RPV puts sources of different sizes side by side.
Where do I get revenue by traffic source?
You need payments linked to the visits that brought them. traffic.cx imports payments from Stripe, Lemon Squeezy, Polar and Dodo Payments and credits them to the source, campaign and landing page of the visit. See revenue attribution.
Should refunds count?
Yes. Use revenue after refunds, or a source that brings refund-prone customers looks better than it is.
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